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Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’... Read More >>
Are you sick of hearing that promoting a brand means breaking... Read More >>
"Seja bem-vindo ao universo dos arqu�tipos de marca, onde a antiga sabedoria encontra a moderna estrat�gia de neg�cios.... Read More >>
Strategic Sport Communication, Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details... Read More >>
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"In this book Public Relations Management, delve into the intricate world of Public Relations and unlock the secrets... Read More >>
Discover how to design, develop and implement a successful internal communication strategy to transform your business... Read More >>
Reprint of a seminal 1928 work from the father of public relations and modern political spin Read More >>
In writing this book I have tried to set down the board principles that govern the profession of public relations.... Read More >>
The book deals with the freedom of speech. The main themes are as follows: free speech and press in a democratic... Read More >>
The fundamental link between human rights and sustainability still needs to be more adequately understood in a world... Read More >>
"Welcome to ""Turn Sales into Partnerships: The Definitive Guide to Consultative Selling"", an essential guide designed... Read More >>
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students... Read More >>
"Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth... Read More >>
The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students... Read More >>
"Incluye - Gu�as y Formatos Descargables para que implementes f�cilmente en tu pr�ximo evento. En este libro aprender�s:... Read More >>
