Public relations books

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital...  Read More >>

Welcome to the world of consulting sales, a challenging and extremely rewarding field. This book was specially developed...  Read More >>

Seja muito bem-vindo a um caminho transformador onde a contabilidade encontra o vasto e dinâmico mundo digital....  Read More >>

Prepare-se para mergulhar nas profundezas do Método FAB (Features, Advantages, Benefits) com este guia definitivo...  Read More >>

Bem-vindo a ""Cores na negociação: como usar a psicologia das cores para influenciar e persuadir"". Se você é um...  Read More >>

Welcome to the world where the power of referrals completely transforms the art and science of sales. This book...  Read More >>

No dinâmico mundo do marketing digital, a atenção é o seu bem mais precioso. Aprender a capturá-la e mantê-la pode...  Read More >>

How the hidden information war has helped define the Middle East  Read More >>

Welcome to the KD Public Relations Community; We're excited to see where your journey takes you, and we're here...  Read More >>

In analysing the dynamics of Lt CDr Waldo Drake and Adm Chester Nimitz’s relationship, and in highlighting Drake’s...  Read More >>

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential...  Read More >>

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Ready to transform your PR or ad agency? Dive into Doing PR M&A the Right Way, 3rd Edition Handbook by Rick Gould,...  Read More >>

Written in a ‘teach yourself’ style with clear illustrations, this book gives a thorough understanding of the various...  Read More >>

A comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the...  Read More >>

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world...  Read More >>

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this...  Read More >>

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its...  Read More >>

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends...  Read More >>

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and...  Read More >>

This book draws on insights from finance and accounting research, economics, and psychology as well as media and...  Read More >>

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing...  Read More >>

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing...  Read More >>

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