Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Author:   Wioleta Kucharska
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032013381


Pages:   168
Publication Date:   27 May 2024
Format:   Paperback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands


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Author:   Wioleta Kucharska
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032013381


ISBN 10:   1032013389
Pages:   168
Publication Date:   27 May 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdańsk University of Technology (Fahrenheit Union of University), Gdańsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

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