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The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure... Read More >>
Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications... Read More >>
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical... Read More >>
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing,... Read More >>
In today s wireless environment, marketing is more frequently occurring at the server-to-device level with that... Read More >>
Helps you learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and... Read More >>
In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business... Read More >>
Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad... Read More >>
Advertising is moving quickly from traditional print to the Internet and to mobile marketing. Learn how to use these... Read More >>
The Middle Eastern bazaar is much more than a context for commerce: the studies in this book illustrate that markets,... Read More >>
Marketingplaner und -entscheider stehen vor der Herausforderung, in hart umkämpften Märkten das Interesse von Konsumenten... Read More >>
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application... Read More >>
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion... Read More >>
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and... Read More >>
Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business... Read More >>
This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights... Read More >>
Practical advice for managers on how the Web and social media can help them to do their jobs better<p>Today's managers... Read More >>