Digital Marketing
Author:   Dave Chaffey (Independent Consultant, UK) ,  Fiona Ellis-Chadwick
Publisher:   Pearson
ISBN:  

9781283683760


Pages:   727
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Digital Marketing


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Overview

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Full Product Details

Author:   Dave Chaffey (Independent Consultant, UK) ,  Fiona Ellis-Chadwick
Publisher:   Pearson
Imprint:   Pearson
ISBN:  

9781283683760


ISBN 10:   1283683768
Pages:   727
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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