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IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial... Read More >>
"L.L. Bean's story is also America's story. The ideas and events that drove the company's development are all related... Read More >>
This book examines critical service-management concepts that have direct application in the retail industry. Case... Read More >>
Kunden sprechen mit Lieferanten - Führungskräfte aus den Unternehmen schildern Ihre Vorstellungen zu den Kunden-Lieferanten-Beziehungen:... Read More >>
Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally,... Read More >>
Offers practical information on the merchandising industry, emphasising the importance of accurate market research.... Read More >>
Noted experts offer invaluable insights into the glamorous world of luxury retail<p> Luxury Retail Management is... Read More >>
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international... Read More >>
Organize customers, craft targeted messages, or host Hangouts with Google's social networkGoogle+ is Google's social... Read More >>
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention.... Read More >>
Powerful lessons from the frontlines of social media marketing. Read More >>
After World War II, structures, practices and the culture of retailing in West European countries went through a... Read More >>