Transformations of Retailing in Europe After 1945

Author:   Ralph Jessen ,  Lydia Langer ,  Prof Dr Jessen Ralph
Publisher:   Ashgate Publishing
ISBN:  

9781283738606


Pages:   251
Publication Date:   01 January 2012
Format:   Undefined
Availability:   Available To Order   Availability explained
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Transformations of Retailing in Europe After 1945


Overview

The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.

Full Product Details

Author:   Ralph Jessen ,  Lydia Langer ,  Prof Dr Jessen Ralph
Publisher:   Ashgate Publishing
Imprint:   Ashgate Publishing
ISBN:  

9781283738606


ISBN 10:   1283738600
Pages:   251
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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