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OverviewThe volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. Full Product DetailsAuthor: Ralph Jessen , Lydia Langer , Prof Dr Jessen RalphPublisher: Ashgate Publishing Imprint: Ashgate Publishing ISBN: 9781283738606ISBN 10: 1283738600 Pages: 251 Publication Date: 01 January 2012 Audience: General/trade , General Format: Undefined Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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