Fashion Entrepreneurship: Retail Business Planning
Author:   Michele M. Granger (Independent Scholar, USA) ,  Tina M. Sterling
Publisher:   Bloomsbury Publishing PLC
Edition:   2nd edition
ISBN:  

9781609011345


Pages:   392
Publication Date:   30 October 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Fashion Entrepreneurship: Retail Business Planning


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Overview

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Full Product Details

Author:   Michele M. Granger (Independent Scholar, USA) ,  Tina M. Sterling
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 21.50cm , Height: 2.00cm , Length: 28.00cm
Weight:   0.962kg
ISBN:  

9781609011345


ISBN 10:   1609011341
Pages:   392
Publication Date:   30 October 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

How to Use the CD-ROM and Text Becoming a Fashion Retail Entrepreneur Developing a Road Map for Success Analyzing the Industry and Finding Customers Identifying the Product and the Business Concept Planning a Strategy to Open a Business Finding the Right Location for the Business Building a Business Using the Web Reaching Customers and Driving Sales Building a Team to Drive Success Planning the Merchandise Assortment Building the Financial Plan Developing Operating and Control Systems

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Author Information

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA. Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.

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