Fundamentals of Retailing and Shopper Marketing
Author:   Jan Hillesland ,  Jan Niklas Meise ,  Thomas Rudolph ,  Odd Gisholt
Publisher:   Pearson
ISBN:  

9781299317512


Pages:   361
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Fundamentals of Retailing and Shopper Marketing


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Overview

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Full Product Details

Author:   Jan Hillesland ,  Jan Niklas Meise ,  Thomas Rudolph ,  Odd Gisholt
Publisher:   Pearson
Imprint:   Pearson
ISBN:  

9781299317512


ISBN 10:   1299317510
Pages:   361
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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