The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales
Author:   Paul Marsden ,  Paul Chaney (? Vanderbilt University Vanderbilt University ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Vanderbilt University ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?)
Publisher:   McGraw-Hill
ISBN:  

9781283621557


Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales


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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the Big Five --YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning Likes into Buys. The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

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Author:   Paul Marsden ,  Paul Chaney (? Vanderbilt University Vanderbilt University ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Vanderbilt University ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?)
Publisher:   McGraw-Hill
Imprint:   McGraw-Hill
ISBN:  

9781283621557


ISBN 10:   128362155
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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