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3173 books were found.
A Wall Street Journal Best Book of 2022: Politics; Winner, 2024 Hayek Book Prize. Learn why what you think you know... Read More >>
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Build and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit... Read More >>
""These days, consumers have real power: they can research companies, compare ratings, and find alternatives with... Read More >>
""One economist's reflections on the professional culture of economic theory""-- Provided by publisher. Read More >>
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural... Read More >>
Customer experience has become the primary method of competitive differentiation between most brands today. While... Read More >>
"In a world where marketing messages permeate every corner of our lives, the authentic testimonials of satisfied... Read More >>
By delving into topics from digital marketing and sustainability initiatives to data analytics and emerging technologies,... Read More >>
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations... Read More >>
This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers... Read More >>
In recent decades, the financial markets have experienced various crises, shocks and disruptive events, driving... Read More >>
Learn how to bet on yourself and build the professional life you want as you grow in your career path In Career... Read More >>
Sociology and classical liberalism need to engage each other. This book brings those two viewpoints into conversation... Read More >>
Christiaens argues that digital technologies are fundamentally undermining workers’ autonomy by enacting systems... Read More >>