Overview

How much of what you choose is of your own free will, and how much is influenced by the will of others? Why do only a few make choices that lead to wealth while the many remain in fear? Influencers & Followers takes you on a journey of narratives and how Influencers concentrate wealth into their hands by influencing the choices of Followers. You'll discover how Influencers use the narrative of gods to justify tyranny, the narrative of color to colonize, and the narrative of consumerism to glorify work. This book is not only a colorful expose into the dark Machiavellian world of the myth-makers. It also combines the latest insights from psychology, neuroscience, and behavioral economics to explain how our brain internalizes narratives to make meaning of reality - influencing how we think, behave, and choose. Finally, Influencers & Followers proposes solutions to redistribute wealth more equally by redesigning money and our monetary system, transforming education, and building awareness. Given current conflicts, political landscapes, and environmental decline, this book's goal is timely: to help people choose from their own interests - instead of the interests of others. You have to admit, with a title like this, is there really a choice? Welcome to the world of Influencers & Followers.

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STEVEN COUTINHO worked as regional managing director of Royal Bank of Canada in the Caribbean before pursuing his dream: empowering postcolonial minds. His firm, Xpand, helps leaders unlock the true potential of people, drawing on decades of experience advising governments and companies on sustainable growth. Steven holds a Masters in Medical Physics, cum laude, from the University of Groningen, and an MBA from the Wharton School. With a catchy title like Breaking Rank though, why should you care about his rank? Go on, read the book, you'll be glad you did!

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