Overview

"Welcome to ""Unleash the Power of Customer Engagement & Advocacy"", a pivotal installment in the Product&360 Nuggets Series. This series is designed to support CPOs, founders, product leads, product teams, and product managers in achieving peak performance through Holistic Product Management. Our mission is clear: to minimize product waste and transform promising product potentials into remarkable successes. In a market flooded with underperforming products, our transformative experience unlocks the true potential of your products, teams, leadership, and organizations. The Product Yield Potential Radar (PYPR) approach, central to our methodology, is a framework to help you visualize and manage the 360-degree view of your products and product organization. This book is crafted for those who sense that their products, teams, and personal efforts deserve greater recognition and success. It offers a comprehensive perspective that goes beyond traditional product management by integrating customer insights, market dynamics, and organizational structure into a cohesive strategy. Who Should Read This Book ""Unleash the Power of Customer Engagement & Advocacy"" is an essential resource for: Emerging and seasoned product leaders ready to take customer-centricity to the next level. Product marketing managers looking to align deeper market insights with actionable strategies. Customer success enthusiasts eager to drive sustainable customer satisfaction and advocacy. Event planners focused on crafting memorable and impactful customer experiences. Through this book, you will learn how to harness the full spectrum of customer engagement-from the foundational Customer Advisory Boards to dynamic co-innovation workstreams-and transform these elements into a powerful advocacy network that propels your product to market leadership."

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