Behavioural economics books

Along with two decades of research, this manual outlines CX strategy development, training, customer journey mapping,...  Read More >>

The behavioral perspective features the strategic use of nudging and winking in the digital age.The second revised...  Read More >>

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that...  Read More >>

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that...  Read More >>

ABSTRACT The co-occurrence of HIV and mental illness poses a significant public health problem and represents a...  Read More >>

Attention Deficit Hyperactivity Disorder (ADHD) is one of the most frequently diagnosed child psychiatric disorders...  Read More >>

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INTRODUCTION According to WHO, overweight and obesity are defined as abnormal or excessive fat accumulation that...  Read More >>

Keynes’ macroeconomic revolution is based on his microfoundations of economic behavior derived from ‘casual’ observations...  Read More >>

Vielen erscheint der Bitcoin aber noch als zu abstrakte Idee, um darin eine Zukunft zu sehen. Dieser Quick Guide...  Read More >>

This book offers a comprehensive and coherent presentation of almost all aspects of Capital Market Finance, providing...  Read More >>

Whether at home, at work or in your community and regardless of the change magnitude, this book will arm you with...  Read More >>

As a leader in your organization, you will be very familiar with your organization's key financial statements and...  Read More >>

There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush....  Read More >>

"Customer Obsession is the secret sauce that has fueled the success of some of the world's most beloved and successful...  Read More >>

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave” in...  Read More >>

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"Die angewandte Handelspsychologie erganzt die Erkenntnisse des modernen Handelsmanagements um relevante psychologische...  Read More >>

"The tean ""Organic- can be broadly described as food grown without the assistance of man-made chemicals. Organic...  Read More >>

In Europe, the last decade has been shaped by euro crisis, migration crisis and corona crisis. This political economy...  Read More >>

"What is a trust signal? Let's say you're interested in a book you aren't familiar with-this book, for example....  Read More >>

Utilizing extensive research in economics, psychology, political science, neuroscience and evolutionary theory,...  Read More >>

In the present competitive world, academicians as well as practitioners recognised the significance of creating...  Read More >>

"What is a trust signal? Let's say you're interested in a book you aren't familiar with-this book, for example....  Read More >>

This book discusses ideas for stakeholders to develop strategies to access and use financial products and services...  Read More >>