Behavioural economics books

"Preiserhöhungsinitiativen - ob auf breiter Basis oder auf bestimmte Kunden ausgerichtet - machen den meisten den...  Read More >>

"Se já leu e gostou de ""Rápido e Devagar: Duas formas de pensar"" de Daniel Kahneman e de ""Nudge: Como tomar melhores...  Read More >>

Following rapid technological advancements that have taken place throughout the late twentieth and early twenty-first...  Read More >>

Discusses why people are disconnected from their future selves, frequently opting for immediate gratification and...  Read More >>

This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing...  Read More >>

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In examining the key arguments advanced by proponents of a basic income, contributors to this volume take a hard...  Read More >>

"""Retail Therapy"" refers to the act of going on a shopping spree to alleviate negative mood. It is a consumption...  Read More >>

"Storytelling Marketing Without Limits: Unleashing the Power of Your Brand's Narrative Get ready to unlock...  Read More >>

Scientist's role in modern society is undisputed. Their contributions in the form of advancements in scientific...  Read More >>

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art...  Read More >>

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art...  Read More >>

The choice for Bolivia in order to comprehend the politics of social movements in comparison with its counterpart...  Read More >>

Within these pages, there are treasure troves of experiences, different ways of knowing, being, and doing, waiting...  Read More >>

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become...  Read More >>

A leading political expert explains why systems fail to deliver things we all want--democracy, equality, solidarity,...  Read More >>

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify,...  Read More >>

This Edited Collection provides a rigorous and rich overview of current bargaining research in economics and related...  Read More >>

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A leading political expert explains why systems fail to deliver things we all want--democracy, equality, solidarity,...  Read More >>

Unlocking human potential through transformative work. Discover boundless possibilities.  Read More >>

The overwhelming majority of people will be affected! Learn the competitive strategies from the nation's leading...  Read More >>

The overwhelming majority of people will be affected! Learn the competitive strategies from the nation's leading...  Read More >>

This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural...  Read More >>