Behavioural economics books

The book covers a wide range of topics, including the neurobiology of financial decision-making, models in financial...  Read More >>

A fascinating exploration of how we pay attention that will transform the ways we connect with each other-at work,...  Read More >>

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The PLG strategy with a marketing focus. Bridge the efforts of marketing, sales, product, customer success, and...  Read More >>

Semiocapitalismo. Del producto a la marca, de la mercancía al signo/mercancía estudia la forma elemental del signo/mercancía...  Read More >>

Solving Product offers a simple, unique, and powerful business compass. It was designed to help product teams and...  Read More >>

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental...  Read More >>

Customer Transformation explores the dynamic intersection of empathy, innovation, and digital acceleration that...  Read More >>

"""The Psychology of Persuasion: Influence Others with Ease"" - Ever wondered why some individuals have an uncanny...  Read More >>

This enlightening book comprehensively maps the current state of economic psychology and behavioural economics....  Read More >>

Nesta obra, exploraremos o mundo do eco marketing e como ele pode ajudar a criar um futuro mais sustentável. Com...  Read More >>

Examines well-being across Kazakhstan's regions. The publication suggests how a deeper understanding of regional...  Read More >>

This book is about marketing which is an essential business discipline. Its contribution to the success of an organization...  Read More >>

Provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in...  Read More >>

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This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare...  Read More >>

Nowadays, we are experiencing new economic development period. Many countries societies will have significant change,...  Read More >>

This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare...  Read More >>

Nowadays, we are experiencing new economic development period. Many countries societies will have significant change,...  Read More >>

Vi siete mai chiesti cosa distingue i trader di successo? Come fanno a prendere costantemente decisioni redditizie...  Read More >>

This textbook is an introductory guide to applying behavioral sciences and systemic thinking into public policy...  Read More >>

Online ads play a significant role in influencing and driving consumer choices in the digital era. With the widespread...  Read More >>