Overview

This book is about marketing which is an essential business discipline. Its contribution to the success of an organization is of immense value. An effective marketing result relied totally on how much understanding an investor has about the consumer of his or her products or services. The end result of marketing effort of every successful business is valued from the reaction of the consumer of his products or services. A good understanding of Consumer Behavior will show you how to take a strategic approach to the task. This book will cover helpful hints, deep information and strategic skill of analysis on consumer behavior, consumer decision process, market segmentation, getting to the consumers' head, consumer oriented strategic marketing etc. This book is an invaluable guide to improving your marketing performance and a companion for the students of knowledge.

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