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9780197699850

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"“This book unravels the mysteries of household finance, shedding light on both the logical and the surprising behaviors that guide our choices. Whether you're a finance student, a seasoned professor, or just someone keen to master your money, this book is your friendly guide through the intricate maze of today's financial world. It's not just a book—it's an adventure into the psychology of decision-making in our complex financial era. A must-read that's as engaging as it is enlightening!” Quang Nguyen, Middlesex University Richard Deaves has provided a fantastic resource for both students of finance and individuals who wish to improve their financial decision-making. By starting with the building blocks, readers will better understand the behavior of others, as well as their own behavior. Today we are tasked with growing our own wealth and this book will help people accumulate and better allocate their savings."" Lucy F. Ackert, Kennesaw State University “Richard Deaves provides an entertaining and thorough introduction to individual financial decisionmaking. It a hybrid between a business guide, a textbook and an academic review. I highly recommend it to any readers interested in conceptual and practical aspects of household finance and behavioral finance.” Brian Kluger, University of Cincinnati"

"<""This book unravels the mysteries of household finance, shedding light on both the logical and the surprising behaviors that guide our choices. Whether you're a finance student, a seasoned professor, or just someone keen to master your money, this book is your friendly guide through the intricate maze of today's financial world. It's not just a book—it's an adventure into the psychology of decision-making in our complex financial era. A must-read that's as engaging as it is enlightening!>"" Quang Nguyen, Middlesex University Richard Deaves has provided a fantastic resource for both students of finance and individuals who wish to improve their financial decision-making. By starting with the building blocks, readers will better understand the behavior of others, as well as their own behavior. Today we are tasked with growing our own wealth and this book will help people accumulate and better allocate their savings."" Lucy F. Ackert, Kennesaw State University <""Richard Deaves provides an entertaining and thorough introduction to individual financial decisionmaking. It a hybrid between a business guide, a textbook and an academic review. I highly recommend it to any readers interested in conceptual and practical aspects of household finance and behavioral finance.>"" Brian Kluger, University of Cincinnati"

Author Information

Richard Deaves is Professor Emeritus of Finance at the DeGroote School of Business, McMaster University, Hamilton, Canada. Elsewhere, he has addressed groups of students and executives at various universities in Canada, the U.S., South America, Europe, and the Far East. His research has been published extensively, appearing in such prestigious journals as the Journal of Financial and Quantitative Analysis, the Review of Finance, the Journal of Monetary Economics and the Journal of Banking and Finance. Most of his recent research deals with issues in household, behavioral, and experimental finance. He has also published on such issues as the performance of investment funds; market efficiency; modeling interest rates; and pricing, efficiency and hedging in futures markets. His consulting experience has spanned such topics as investor behavior; pension design; hedging in the energy industry; the predictability of interest rates; real options and capital budgeting; and security valuation. Dr. Deaves has served as an expert in numerous regulatory and legal proceedings. His work has been profiled in such international media outlets as CNN, Newsweek, and Der Spiegel. He has also been affiliated with the Centre for European Economic Research (ZEW) in Mannheim, Germany.

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