Sales & marketing books

This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs)...  Read More >>

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This book delves into the intersection of technology, consciousness, and business, offering a unique blend of technical...  Read More >>

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread...  Read More >>

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread...  Read More >>

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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of...  Read More >>

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences....  Read More >>

Eliminating Sexual Harassment at Work (1994) gives a clear picture of what sexual harassment is, the effects it...  Read More >>

Climbing the Ladder (1986) looks at the fundamentals for women breaking the glass ceiling, examining the barriers...  Read More >>

First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top...  Read More >>

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This book examines the discourse of Muslim televangelism in the West, particularly looking at the emergence of 'home-grown'...  Read More >>

Dieses Buch liefert übersichtlich, kompakt und unterhaltsam die entscheidenden Erfolgsschlüssel, um in Verhandlungen,...  Read More >>

Dieses Buch zeigt direkt und mit viel Humor auf, welche Glaubenssätze im Vertrieb Erfolg verhindern und wie du sie...  Read More >>

This handbook maps the media economy in its entirety against the background of the advancing digitalization of communication,...  Read More >>

A first-of-its-kind look at the outrage being directed at organisations across the globe and how leaders can respond...  Read More >>

This decisive decade demands more inspired and informed practitioners who can use positive futures to rebalance...  Read More >>

This decisive decade demands more inspired and informed practitioners who can use positive futures to rebalance...  Read More >>

This book addresses current developments in the field of sustainable finance, conveying the relevant theories in...  Read More >>

Takahashi reconstructs the key blocks of one of the founders of the Institutional school, John R. Commons’ theories...  Read More >>

In this book, international academicians and researchers will discuss the influence and potential of gamification...  Read More >>

This book offers a comprehensive exploration of the powerful intersection between behavior science and performance...  Read More >>

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic...  Read More >>

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of...  Read More >>