Political campaigning & advertising books

Catalogues the new campaign finance practices and their consequences.  Read More >>

This book examines the present and future of televised election debates, from the Nixon-Kennedy presidential debate...  Read More >>

The 19th century was the heyday of furious contention between American political parties, and Silbey has recaptured...  Read More >>

The nineteenth century was the heyday of furious contention between American political parties, and Joel Silbey...  Read More >>

Mass Marketing of Politics  Read More >>

Mass Marketing of Politics  Read More >>

 Read More >>

 Read More >>

Offers an overview of contemporary campaigns and elections and the role parties play in them.  Read More >>

Analyzes presidential television spots from 1952 through 1996.  Read More >>

This book offers a look at how campaigns actually work, from the framing of issues to media coverage to voters'...  Read More >>

1988 saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing...  Read More >>

This volume offers a revealing examination of how television′s format of presenting politics has changed the way...  Read More >>

 Read More >>

The standard view of the transition is based on a distinction between campaigning and governing, with election day...  Read More >>

 Read More >>

 Read More >>

If some members of Congress and the Federal Communications Commission have their way, they will mandate free television...  Read More >>

 Read More >>

Synopsis coming soon.......  Read More >>

 Read More >>

Based on the largest data set available on state campaign finance, this work analyzes contribution and spending...  Read More >>

Based on the largest data set available on state campaign finance, this work analyzes contribution and spending...  Read More >>

It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising...  Read More >>

 Read More >>