Political campaigning & advertising books

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since...  Read More >>

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since...  Read More >>

Analyzes the rhetoric and symbols of government advertising, using Canada as a case study.  Read More >>

Reporting data and predicting trends through the 2008 campaign, this volume offers James E Campbell's theory of...  Read More >>

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Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence...  Read More >>

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence...  Read More >>

Examines the shift in the US from mobilization (the partisan method of stimulating high voter turnout in elections)...  Read More >>

What do you do if you're running for office and all of a sudden, a flood of campaign attack ads inundates you from...  Read More >>

In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the...  Read More >>

Compares communication approaches in presidential primaries in the twentieth century.  Read More >>

What do you do if you're running for office and all of a sudden, a flood of campaign attack ads inundates you from...  Read More >>

Steven Schier examines the shift in U.S. politics to activation-the political variant of niche marketing. This method...  Read More >>

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Eminent political scientists weigh the benefits and the costs of this state of permanent campaign and describe the...  Read More >>

Our federal campaign finance system is in a state of disarray. The current regulatory scheme is not curbing, and...  Read More >>

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Just as essential to Theodore Roosevelt's accession to the Presidency as his charge up San Juan Hill was his election...  Read More >>

Our federal campaign finance system is in a state of disarray. The current regulatory scheme is not curbing, and...  Read More >>

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Including eighteen complete pamphlets and a discussion of twenty-two others, this book provides a magnificent representation...  Read More >>

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Examines the role and process of media consulting for political campaigns. The pieces included in this guide range...  Read More >>

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