Political campaigning & advertising books

This text offers a new perspective on America's changing political order and political conflict in the post-New...  Read More >>

An examination of the strategic histories of five successful congressional candidates. The authors combine interviews,...  Read More >>

How did Republicans manage to hold the White House through much of the past half century even as the Democratic...  Read More >>

Drawing on the lessons of the last four presidential elections, this book shows how network news coverage of what...  Read More >>

An examination of the strategic histories of five successful congressional candidates. The authors combine interviews,...  Read More >>

Drawing on the lessons of the last four presidential elections, this book shows how network news coverage of what...  Read More >>

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Critics often call campaign finance the rotten apple of America's version of democracy. Politicians retort that...  Read More >>

Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better...  Read More >>

A new interpretation of the dynamics of the American political system. Focusing on the decline of the Democratic...  Read More >>

A new interpretation of the dynamics of the American political system. Focusing on the decline of the Democratic...  Read More >>

This volume provides a cross-national assessment of the theme of political campaigns and their consequences. Chapters...  Read More >>

Since the 1960 national election, the nonpartisan Citizens¡¯ Research Foundation (CRF) has published a series of...  Read More >>

Argues that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among...  Read More >>

The third section deals with central features of campaign practices from a comparative perspective and provides...  Read More >>

Focusing on an election for the US House of Representatives, this simulation addresses campaign planning and is...  Read More >>

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Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary...  Read More >>

An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its...  Read More >>

An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its...  Read More >>

This is an exploration of how initiatives are remaking America's democracy, creating a hazardous new arena of politics...  Read More >>

How voters respond to electoral campaigns  Read More >>

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In this volume, the author argues that mandates are not mere statements of fact about the preferences of voters....  Read More >>

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