Overview

Media scholars Farnsworth and Lichter draw on the lessons of the last four presidential elections to show how network news coverage of what is arguably the nation's most important political event has declined. Through extensive analysis of news content, the authors compare what the candidates said with what the networks ""say"" they said and judge the disparity a nightmare. What may make it even harder to sleep at night, the authors go on to suggest that perhaps the candidates themselves do a better job of portraying the campaigns than what used to be the trusted network guardians of the news.

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9780742519053

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Reviews

A gold mine of data collected by the Center for Media and Public Affairs over the course of the four presidential election cycles from 1988 to the present. Scholars, practitioners, and political observers will be delighted at the prospect of a long-term analysis of these data. The book is written in a lively, yet serious, style that will engage nonacademic readers with a general interest in politics and campaigns.--Diana Owen, Georgetown University

Author Information

Stephen J. Farnsworth is associate professor of political science at Mary Washington College and a former newspaper journalist. S. Robert Lichter is president of the Center for Media and Public Affairs in Washington D. C. and editor of the online magazine Newswatch.

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