Political campaigning & advertising books

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Presents an introduction to the critical concepts, structures, and professional practices of political communication....  Read More >>

This volume deals with questions of political party funding and campaign financing, issues which arouse controversy...  Read More >>

The 2004 American Presidential campaign was a watershed event for many reasons, but especially because the line...  Read More >>

The 2004 American Presidential campaign was a watershed event for many reasons, but especially because the line...  Read More >>

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In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns...  Read More >>

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study...  Read More >>

Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how...  Read More >>

This volume explores the nature of the Internet's impact on civil society, addressing key questions and drawing...  Read More >>

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study...  Read More >>

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Although the U.S. Constitution was ratified in 1788, it wasn't until 1920 that women were finally given the right...  Read More >>

Presents the results of several field experiments, which draw distinctions between different forms of voter mobilization...  Read More >>

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The legitimacy of the American electoral system depends on sustaining reasonable levels of fairness, accountability,...  Read More >>

Campaign 2004 was unique because of the use of new technologies such as cable television talk shows, the Internet,...  Read More >>

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This ground-breaking book is the first in over 20 years to examine the operation of electoral systems in 22 countries....  Read More >>

Takes a look at efforts to rein in campaign spending and counter efforts in the courts to preserve the status quo....  Read More >>

It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number...  Read More >>

It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number...  Read More >>

'Britain Votes 2005' provides a comprehensive overview of the 2005 general election campaign plus a systematic analysis...  Read More >>

Voter turnout was unusually high in the 2004 U.S. presidential election. At first glance, that level of participation...  Read More >>