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9780754643937

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Reviews

'Political campaigning in Pacific Asia is a new field and this book will help to set the agenda for future research. A valuable comparative study that should be of interest to anyone studying democratisation in the region.' Peter Ferdinand, Warwick University, UK 'Christian Schafferer's timely edited volume marks one of the first attempts to study [Asian election processes and marketing techniques] systematically.' Pacific Affairs

'Political campaigning in Pacific Asia is a new field and this book will help to set the agenda for future research. A valuable comparative study that should be of interest to anyone studying democratisation in the region.' Peter Ferdinand, Warwick University, UK 'Christian Schafferer's timely edited volume marks one of the first attempts to study [Asian election processes and marketing techniques] systematically.' Pacific Affairs

Author Information

Christian Schafferer is Associate Professor of International Trade at The Overseas Chinese Institute of Technology in Taiwan. His research interests include East Asian politics and the globalization of political marketing. He has authored numerous articles and books on the subject of politics and election campaigning in Asia.

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