Overview

The 2004 American Presidential campaign was a watershed event for many reasons, but especially because the line between statesmanship and showmanship became extremely blurred. Because of the importance of this American election, American Behavioral Scientist is dedicating four issues, entitled Campaign 2004, Volumes 1-4, edited by J. Gregory Payne of Emerson College, to analysis of Campaign 2004, both Presidential and Senatorial, and contemporary issues and dynamics in political communication.According to public relations guru, James Grunig, political communication is more and more about meaningful relationships the public has with candidates who try to mirror their values, beliefs, and attitudes. Campaign 2004 was unique because of the use of new technologies such as cable television talk shows, the Internet, Web pages, blogs, and VNRs (simulated video new releases) enabled candidates to target their messages and communication images to smaller groups. The new media challenged the traditional mainstream media by providing a venue for unrestrained, less commercial, and sometimes more global information.Campaign 2004 also shamelessly used staged pseudoevents and celebrity spectacles as 'infotainment,' and spent over $620 million on mostly negative political advertising to spell out issues and to try to set the future political agenda. The four volumes of Campaign 2004 evaluate the successes and failures of Campaign 2004 and offer some practical insights for future campaigns.""Volume I of Campaign 2004 concentrates on campaign rhetoric and the battle for attention in the campaign primaries. Volume 2 changes direction by focusing on the effectiveness of presidential debates, political advertising, and leadership, as well as showcasing the Senate races in South Dakota and Illinois. Volume 3 considers trends in new media, mediated reality, and the politics of pseudoevents and celebrity/spectacle, while Volume 4 offers international reflections and perspectives on democracy, and elections in the Middle East and Europe. ""Campaign 2004, Volumes 1-4 belongs in the library of every one interested in political science, political communication, international relations, mass communication, mass media, journalism, sociology, marketing/advertising, discourse analysis, and rhetoric.Volume 1: Constructing the New American Ideals/Idols in Democracy (ISBN: 1-4129-3921-6)Volume 2: De/Constructing the Mediated Realities of Presidential debates, Political Advertising, and Showvase Senate Races (ISBN: 1-4129-3922-4)Volume 3: The Political Celebrity Spectacle: De/Constructing Image Meaning/Mongering (ISBN: 1-4129-3923-2)Volume 4: Style versus Substance in E-Politics and International Perspectives on Democracy (ISBN: 1-4129-3924-0)

Full Product Details

Author:   J. Gregory Payne
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Volume:   v. 378
Dimensions:   Width: 15.30cm , Height: 0.90cm , Length: 23.00cm
Weight:   0.260kg
ISBN:  

9781412938020

ISBN 10:   1412938023
Pages:   176
Publication Date:   20 October 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

VOLUME I: CAMPAIGN 2004: CONSTRUCTING THE NEW AMERICAN IDEALS/IDOLS IN DEMOCRACY Part I Campaign Rhetoric: Setting the Agenda and Tone for Voter Deliberation Religion and the 2004 Presidential Campaign - Robert E. Denton, Jr. President Bush's Enthymeme of Evil: The Amalgamation of 9/11, Iraq, and Moral Values - Craig Allen Smith Presidential Election Campaigns and American Democracy: The Relationship Between Communication Use and Normative Outcomes - Michael Pfau, J. Brian Houston, and Shane M. Semmler Voter Decision Making: The Tensions of Personal Identity, Personal Ethics, and Personal Benefit - Kenneth J. Levine Acting Presidential: The Dramaturgy of Bush Versus Kerry - Robert E. Brown Part II Registering with the Voters: The Battle for Attention in the Campaign Primaries Intercandidate Agenda Setting in the 2004 Democratic Presidential Primary - John C. Tedesco Detecting the Effects of Deceptive Presidential Advertisements in the Spring of 2004 - Kenneth Winneg, Kate Kenski, and Kathleen Hall Jamieson The Idealized Presidential Candidate: A Vision Over Time - Judith S. Trent, Cady Short-Thompson, Paul A Mongeau, Maribeth S. Metzler, and Jimmie D. Trent Constructing the Primary Story: Embedded With the Media in New Hampshire - Kathleen E. Kendall

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