Overview

From near anonymity in the 1950s, the political consultant has become the tarnished icon of the mass media age. All political campaigns, and even public policies, are driven by the advice of these paid pundits. The Manship School Guide to Political Communication thoroughly examines the significant, yet often misunderstood, role and process of media consulting for political campaigns.Editor David Perlmutter allows the experts to speak for themselves in this comprehensive and innovative survey, and the contributors include a ""Who's Who"" of the most respected working political professionals in the country today. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folkways of the profession of political consulting itself. In addition, Perlmutter analyzes the results of an exhaustive survey of the membership of the American Association of Political Consultants which profiles the business practices, ethics, and opinions of many of these professionals. A veritable encyclopedia of nearly every aspect of campaigns, consulting, and the media, The Manship School Guide to Political Communication gives us a permanent, in-depth record of some of the enduring truths and insights about a process that impacts every American citizen.

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