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OverviewExamines the shift in the US from mobilization (the partisan method of stimulating high voter turnout in elections) to activation or niche marketing. The author argues that this shift allows organizers to mobilize strategic minorities while cloaking the effort in a misleading guise of popular rule. Full Product DetailsAuthor: Steven E. SchierPublisher: University of Pittsburgh Press Imprint: University of Pittsburgh Press Dimensions: Width: 13.90cm , Height: 1.10cm , Length: 21.60cm Weight: 0.422kg ISBN: 9780822941095ISBN 10: 0822941090 Pages: 244 Publication Date: 28 February 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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