Overview

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

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9780275955885

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Reviews

Political Commercials is a research text designed to prepare readers-whether researchers, students, political leaders, journalists, consultants, or the interested political observer-with a thorough grounding in modern American political campaign knowledge. They also claim that, most importantly, this research text is designed to educate the consumer of political advertising... The book is an excellent resource for researchers, students, political leaders, and consultants. -Journal of Government Information This book...provides the reader with the means to analyze political advertising and to see through the inherent manipulative elements. -International Journal of Public Opinion Research There's a good deal here for the professional consultant who might like to know how practice comports with current theory--or more likely, would like some fresh ideas or suggestions. For scholars and graduate students examining political advertising and its role in contemporary campaigns, this is a solid start. It would also serve as a major supplement to seminars in political communications with an emphasis on political advertising. -Journalism & Mass Communications Quarterly ?This book...provides the reader with the means to analyze political advertising and to see through the inherent manipulative elements.?-International Journal of Public Opinion Research ?There's a good deal here for the professional consultant who might like to know how practice comports with current theory--or more likely, would like some fresh ideas or suggestions. For scholars and graduate students examining political advertising and its role in contemporary campaigns, this is a solid start. It would also serve as a major supplement to seminars in political communications with an emphasis on political advertising.?-Journalism & Mass Communications Quarterly ?Political Commercials is a research text designed to prepare readers-whether researchers, students, political leaders, journalists, consultants, or the interested political observer-with a thorough grounding in modern American political campaign knowledge. They also claim that, most importantly, this research text is designed to educate the consumer of political advertising... The book is an excellent resource for researchers, students, political leaders, and consultants.?-Journal of Government Information

?Political Commercials is a research text designed to prepare readers-whether researchers, students, political leaders, journalists, consultants, or the interested political observer-with a thorough grounding in modern American political campaign knowledge. They also claim that, most importantly, this research text is designed to educate the consumer of political advertising... The book is an excellent resource for researchers, students, political leaders, and consultants.?-Journal of Government Information

Author Information

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at the University of Alabama. GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at the University of Alabama. They are the authors of Negative Political Advertising (1991) and Inside Political Campaigns (1997).

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