Political campaigning & advertising books

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This book offers a fresh look at the role of parties, the constraints of campaign finance, the status of front-runners,...  Read More >>

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L'homme est cense etre un animal politique. Le Francais, lui, est un animal hyperpolitique. L'homme est cense etre...  Read More >>

A former senior editor at the Gallup Poll exposes how pollsters don't report public opinion, they manufacture it....  Read More >>

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in...  Read More >>

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As the recently ended US presidential campaign made clear (once again), money talks; therefore, should funding of...  Read More >>

Non-Citizen Voting in the United States is a scholarly, yet engaging, analysis of the legal, political, and historical...  Read More >>

Offers information on practical campaign politics. This title explains how campaign themes and strategies are set...  Read More >>

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of...  Read More >>

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Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments...  Read More >>

An analysis of the major issues surrounding judicial elections. It presents evidence on a range of important topics,...  Read More >>

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media...  Read More >>

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Full of fierce intrigue and disastrous miscalculations, Alpha Dogs introduces the small and extraordinary group...  Read More >>

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated...  Read More >>

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