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9780700616794

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Reviews

A tour de force that joins John Geer's In Defense of Negativity as a 'must read' for all scholars studying negative campaigns, but also for students of political communication, democratic deliberation, and campaign strategy more generally. Richard Lau, author of Negative Campaigning: An Analysis of U.S. Senate Campaigns Political and media junkies will appreciate - and even be surprised by - the who, what, when, and how that Buell and Sigelman present.... Cogent research and analysis, plus choice quotes, mean this deserves a place in every political history collection. Library Journal A remarkable book [and] the indispensable 'bible' on the subject. James W. Ceaser, coauthor of Red over Blue: The 2004 Elections and American Politics

Author Information

Emmett H. Buell Jr., professor of political science and director of the Richard G. Lugar Program in Politics and Public Service at Denison University, has published extensively on the presidential nominating process, and is coeditor of Nominating the President. William G. Mayer, associate professor of political science at Northeastern University, is author or editor of numerous books and articles, including, most recently, The Front-Loading Problem in Presidential Nominations.

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