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9780691139630

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This is not just another book about the impact of the economy on elections. The Message Matters breaks new ground in showing how presidential candidates effectively use the economy when it works in their favor and how some candidates win even when the economy is working against them. -- Stanley B. Greenberg, American Prospect Lucid writing sheds light on a subject often neglected, and readers can glean some useful information. -- Choice This is an impressive book. Vavreck's main contributions are to offer a coherent theory of how economic context should condition campaign effects, to document what types of campaigns presidential candidates have run, and to show that those candidates running the campaigns she suggests have influenced the election in their favor. -- Jonathan Nagler, Political Science Quarterly

This is not just another book about the impact of the economy on elections. The Message Matters breaks new ground in showing how presidential candidates effectively use the economy when it works in their favor and how some candidates win even when the economy is working against them. -- Stanley B. Greenberg, American Prospect Lucid writing sheds light on a subject often neglected, and readers can glean some useful information. -- Choice This is an impressive book. Vavreck's main contributions are to offer a coherent theory of how economic context should condition campaign effects, to document what types of campaigns presidential candidates have run, and to show that those candidates running the campaigns she suggests have influenced the election in their favor. -- Jonathan Nagler, Political Science Quarterly Vavreck's book is an interesting and very readable contribution for people with an interest in media and election studies. The themes candidates use within American election cycles are now much better illuminated and Vavreck opens the door for a host of exciting analyses that will likely be built on The Message Matters' foundation. -- Anders B. Rasmussen, MedieKultur

This is not just another book about the impact of the economy on elections. The Message Matters breaks new ground in showing how presidential candidates effectively use the economy when it works in their favor and how some candidates win even when the economy is working against them. -- Stanley B. Greenberg American Prospect Lucid writing sheds light on a subject often neglected, and readers can glean some useful information. Choice

Author Information

Lynn Vavreck is associate professor of political science at the University of California, Los Angeles. She is coeditor of Campaign Reform: Insights and Evidence and coprincipal investigator of the Cooperative Campaign Analysis Project.

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