Political campaigning & advertising books

4297 books were found.

Media and Cultural Transformation in China

Media and Cultural Transformation in China
Author: Haiqing Yu (University of Melbourne, Australia) ISBN: 9780415673716 Format: Paperback	$96.99
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Political Marketing:: Theoretical and Strategic Foundations

Political Marketing:: Theoretical and Strategic Foundations...
Author: Wojciech Cwalina , Andrzej Falkowski ISBN: 9780765629166 Format: Paperback	$96.99
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating... Read More >>

Political Marketing:: Theoretical and Strategic Foundations

Political Marketing:: Theoretical and Strategic Foundations...
Author: Wojciech Cwalina , Andrzej Falkowski ISBN: 9780765622914 Format: Hardback	$294.00
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating... Read More >>

Political Languages in the Age of Extremes

Political Languages in the Age of Extremes
Author: Willibald Steinmetz (Professor of Modern and Contemporary Political History, University of Bielefeld) ISBN: 9780199602964 Format: Hardback	$396.00
This volume explores the relationship between language and political power in the Age of Extremes. Topics include... Read More >>

India′s 2009 Elections: Coalition Politics, Party Competition and Congress Continuity

India′s 2009 Elections: Coalition Politics, Party Competition...
Author: Paul Wallace , Ramashray Roy ISBN: 9788132105831 Format: Hardback	$131.87
An edited volume analyzing the results of the 2009 elections in India and showing how the 15th national election... Read More >>

Public Broadcasting and Political Interference

Public Broadcasting and Political Interference
Author: Chris Hanretty ISBN: 9780415665520 Format: Hardback	$315.00
Examines the consequences of intereference by political parties in the work of public broadcasters. Read More >>

Campaign Communication and Political Marketing

Campaign Communication and Political Marketing
Author: Philippe J. Maarek (l'Universite Paris 12, France) ISBN: 9781444332346 Format: Hardback	$176.95
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political... Read More >>

Debating Europe: The 2009 European Parliament Elections and Beyond

Debating Europe: The 2009 European Parliament Elections...
Author: Robert Harmsen , Joachim Schild ISBN: 9783832958077 Format: Paperback	$161.04
The book offers a selection of thirteen country studies on the European Parliament election campaigns and the recent... Read More >>

Financing the 2008 Election: Assessing Reform

Financing the 2008 Election: Assessing Reform
Author: David B. Magleby , Anthony Corrado ISBN: 9780815703327 Format: Paperback	$66.99
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The Political Marketing Game

The Political Marketing Game
Author: J. Lees-Marshment ISBN: 9781137516428 Format: Paperback	$116.41
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.... Read More >>

The Political Marketing Game

The Political Marketing Game
Author: J. Lees-Marshment ISBN: 9780230537774 Format: Hardback	$224.40
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.... Read More >>

Political Public Relations: Principles and Applications

Political Public Relations: Principles and Applications...
Author: Jesper Stromback (University of Gothenburg, Sweden) , Spiro Kiousis ISBN: 9780415873819 Format: Paperback	$131.87
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines--political... Read More >>

Political Public Relations: Principles and Applications

Political Public Relations: Principles and Applications...
Author: Jesper Stromback (University of Gothenburg, Sweden) , Spiro Kiousis ISBN: 9780415873802 Format: Hardback	$422.40
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines--political... Read More >>

The Persuasive Power of Campaign Advertising

The Persuasive Power of Campaign Advertising
Author: Travis N. Ridout , Michael M. Franz ISBN: 9781439903339 Format: Paperback	$63.23
How campaign ads persuade voters Read More >>

Civil Society and the Internet in Japan

Civil Society and the Internet in Japan
Author: Isa Ducke (German Institute for Japanese Studies, Japan) ISBN: 9780415666404 Format: Paperback	$75.99
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The Persuasive Power of Campaign Advertising

The Persuasive Power of Campaign Advertising
Author: Travis N. Ridout , Michael M. Franz ISBN: 9781439903322 Format: Hardback	$180.84
How campaign ads persuade voters Read More >>

Epic Journey: The 2008 Elections and American Politics: Post 2010 Election Update

Epic Journey: The 2008 Elections and American Politics:...
Author: James W. Ceaser ISBN: 9781442211445 Format: Paperback	$74.99
With President George W. Bush's approval ratings at record lows, the 2008 election was a contest that Democrats... Read More >>

Inside Political Campaigns: Chronicles - and Lessons - from the Trenches

Inside Political Campaigns: Chronicles - and Lessons...
Author: James R. Bowers , Stephen Daniels ISBN: 9781588267795 Format: Paperback	$64.68
Offering a blend of theory and practice, this book draws on the experiences of campaign managers, consultants, media... Read More >>

Inside Political Campaigns: Chronicles - and Lessons - from the Trenches

Inside Political Campaigns: Chronicles - and Lessons...
Author: James R. Bowers , Stephen Daniels ISBN: 9781588267559 Format: Hardback	$171.60
Offering a blend of theory and practice, this book draws on the experiences of campaign managers, consultants, media... Read More >>

Popular Democracy in Japan: How Gender and Community Are Changing Modern Electoral Politics

Popular Democracy in Japan: How Gender and Community...
Author: Sherry L. Martin ISBN: 9780801449178 Format: Hardback	$112.25
Answering a riddle in Japanese politics: Why do Japanese women turn out to vote at rates higher than men? Read More >>

An Introduction to Political Communication

An Introduction to Political Communication
Author: Brian McNair (Queensland University of Technology, Australia) ISBN: 9780415596442 Format: Paperback	$105.47
An Introduction to Political Communication introduces students to the complex relationship between politics, the... Read More >>

Political Marketing

Political Marketing
Author: Paul Baines ISBN: 9781849207843 Format: Hardback	$1293.75
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Hollywood and the CIA: Cinema, Defense and Subversion

Hollywood and the CIA: Cinema, Defense and Subversion...
Author: Oliver Boyd Barrett (Bowling Green State University, OH, USA) , David Herrera ISBN: 9780415780063 Format: Hardback	$336.00
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Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

Political Campaigning, Elections and the Internet: Comparing...
Author: Darren Lilleker (Bournemouth University, UK) , Nigel Jackson ISBN: 9780415572187 Format: Hardback	$200.00
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Presidential Campaigns and Presidential Accountability

Presidential Campaigns and Presidential Accountability...
Author: Michele P. Claibourn ISBN: 9780252035920 Format: Hardback	$239.00
Revealing the relationship between presidential campaign agendas and policymaking Read More >>

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