Political campaigning & advertising books

The articles in this volume describe patterns in the financing of different types of campaigns in the United States...  Read More >>

China's Thought Management argues that by re-emphasizing and modernizing propaganda and thought work since 1989,...  Read More >>

There is increasing awareness of growing similarities in political marketing practices around the world. Global...  Read More >>

Die Rolle der Massenmedien im politischen Meinungsbildungsprozess in Italien ist Thema zahlreicher Untersuchungen....  Read More >>

 Read More >>

Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey...  Read More >>

Emphasis on the DISCLOSE (Democracy is Strengthened by Casting Light on Spending in Elections) Act. This book provides...  Read More >>

 Read More >>

News anchor Jim Lehrer explores some of the most memorable presidential debates, including those between John McCain...  Read More >>

A penetrative study of democratic theory and the role of citizens in a democracy, this classic by a two-time Pulitzer...  Read More >>

With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this...  Read More >>

With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this...  Read More >>

 Read More >>

In this book, the presidential debates of 2000, 2004, and 2008 are analyzed in terms of linguistics, rhetoric, and...  Read More >>

American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics...  Read More >>

 Read More >>

Renowned political analyst Larry J. Sabato once again brings together the nation's most insightful analysts and...  Read More >>

 Read More >>

 Read More >>

This book utilizes multiple types of data to provide an explanation for the disparate outcomes of the 2008 elections...  Read More >>

Investigates how effective good media coverage for American activists is during political campaigns  Read More >>

Investigates how effective good media coverage for American activists is during political campaigns  Read More >>

 Read More >>

Waiting for the Cemetery Vote begins with an overview chapter of Arkansas election fraud since the nineteenth century...  Read More >>

 Read More >>