Political campaigning & advertising books

The 2008 US presidential campaign has been one of the most hard-fought, expensive, fascinating and dramatic. Is...  Read More >>

The purpose of this book is to undertake an analysis from a variety of scholarly standpoints of the innovative ways...  Read More >>

As America rushes headlong into a dramatic campaign season, it is clear that these consequential contests —and the...  Read More >>

As America rushes headlong into a dramatic campaign season, it is clear that these consequential contests —and the...  Read More >>

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In recent years, public health marketing and mass media campaigns have begun using public health branding strategies...  Read More >>

Fairfax examines three decades of election results, measuring the predictability of the outcome and future effects....  Read More >>

The role that race and religion play in American presidential elections is attracting national attention like never...  Read More >>

In 1890-1930, the election system in American cities introduced nonpartisan ballots into the cities. Invisible Partnership...  Read More >>

The quest for elected office-one conversation at a time The famous Tip O’Neill axiom “all politics is local”...  Read More >>

The quest for elected office-one conversation at a time The famous Tip O'Neill axiom ""all politics is local""...  Read More >>

Explores the political careers of Ronald Reagan and Boris Yeltsin, who overcame defeat early in their political...  Read More >>

Money in the House provides a pompelling look at how the drive to raise campaign money has come to dominate congressional...  Read More >>

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The United States' approach to fighting terrorism is among the most debated in the 2008 presidential campaign. The...  Read More >>

As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known...  Read More >>

Contains the inside story of the challenge to traditional broadcast politics being made by political bloggers and...  Read More >>

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Democracy in the States offers a 21st century agenda for election reform in America based on lessons learned in...  Read More >>

Democracy in the States offers a 21st century agenda for election reform in America based on lessons learned in...  Read More >>

It's no secret that Christians have had a major impact on the last two presidential elections, and Dr. Rick Scarborough...  Read More >>

The first in-depth, cultural and social analysis of the growth of conservative forms of Christianity in India and...  Read More >>

The European Union is often attacked for its ‘democratic deficit’, namely its deficiencies in representation, transparency,...  Read More >>

Documents the ever-larger sums donated by incumbent members of Congress to their parties and other candidates, and...  Read More >>

Contains the inside story of the challenge to traditional broadcast politics being made by political bloggers and...  Read More >>