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Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement... Read More >>
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You don't need better marketing-you need a better system. Built to Serve shows financial advisors how to grow through... Read More >>
Big Tech hopes you never read this. Inventors often face a patent system tilted toward corporations. After 25 years... Read More >>
Companies are missing revenue targets as AI reshapes buying. Traditional marketing is fading. AI Marketing Blueprint... Read More >>
Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers. Read More >>
What if the constraint on your marketing impact isn't budget or headcount - it's your operating model? You're caught... Read More >>
At the foot of his dying wife's hospital bed, Jamie Turner received what he calls the ""most difficult gift"" of... Read More >>
A promise made at thirteen became the foundation of Lance Wardlaw's leadership journey. In The Power Box, he introduces... Read More >>
A bracing look at what's gone wrong in American nonprofits--and how it might be fixed. We rely on nonprofits every... Read More >>
This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated... Read More >>
Unlock the true potential of your business. Building Value is a thoughtful guide for entrepreneurs and leaders who... Read More >>
A groundbreaking guide on how to regain control of your time and your life from New York Times bestselling author... Read More >>
This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline.... Read More >>
Die Architektur im Kontext der Psychologie ist ein kraftvolles und effizientes Werkzeug, um moderne Arbeitswelten... Read More >>
Die Rolle von Experten ist heute in vielen Unternehmen weit verbreitet. Insbesondere in wissensbasierten, auf fundierte... Read More >>
This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure... Read More >>
The two-volume set LNBIP 572 + 573 constitutes selected papers from the 22nd European, Mediterranean, and Middle... Read More >>