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44 books were found.
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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing... Read More >>
Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity.... Read More >>
Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with... Read More >>
Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer... Read More >>
Learn what best practice looks like from a collection of essays by top Chartered Public Relations professionals.... Read More >>
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part... Read More >>
The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the... Read More >>
Global Marketing Leadership Strategies provides an authoritative, insiders perspective on managing the marketing... Read More >>
In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising... Read More >>
An analysis and history of the WHO Code of Marketing of Breast-milk Substitutes. It is suitable for anyone interested... Read More >>
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including... Read More >>
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech,... Read More >>
Der Markt fur Videospiele gehort zu den am rasantesten wachsenden Segmenten der heutigen Medienbranche. Auch Werbetreibenden... Read More >>
Financial Services Advertising: Law and Regulation is the first book to consider exclusively the legal, regulatory... Read More >>
