Advertising, marketing & sponsorship law books

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American...  Read More >>

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial...  Read More >>

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing...  Read More >>

 Read More >>

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with...  Read More >>

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer...  Read More >>

 Read More >>

New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part...  Read More >>

The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the...  Read More >>

 Read More >>

Global Marketing Leadership Strategies provides an authoritative, insiders perspective on managing the marketing...  Read More >>

An analysis and history of the WHO Code of Marketing of Breast-milk Substitutes. It is suitable for anyone interested...  Read More >>

Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including...  Read More >>

Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech,...  Read More >>

Der Markt fur Videospiele gehort zu den am rasantesten wachsenden Segmenten der heutigen Medienbranche. Auch Werbetreibenden...  Read More >>

 Read More >>

Financial Services Advertising: Law and Regulation is the first book to consider exclusively the legal, regulatory...  Read More >>