The Curious Marketer: Expeditions in Branding and Consumer Behaviour
Author:   Harish Bhat
Publisher:   Penguin Putnam Inc
ISBN:  

9780670089758


Pages:   344
Publication Date:   01 February 2017
Format:   Hardback
Availability:   In Print   Availability explained
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The Curious Marketer: Expeditions in Branding and Consumer Behaviour


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Author:   Harish Bhat
Publisher:   Penguin Putnam Inc
Imprint:   Penguin Portfolio
Dimensions:   Width: 14.00cm , Height: 4.00cm , Length: 20.00cm
ISBN:  

9780670089758


ISBN 10:   0670089753
Pages:   344
Publication Date:   01 February 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Harish Bhat has held several senior roles in the Tata Group over the past thirty years, including managing director of Tata Global Beverages and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. An avid marketer, he has helped create many successful Tata brands. Harish is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence and later, the British Chevening Scholarship for young managers. He writes extensively and is a columnist for The Hindu Business Line and Mint. His first book, TataLog, was published by Penguin in 2012.

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