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Author:   Carmen Maye ,  Roy L. Moore (Middle Tennessee State University, USA) ,  Erik L. Collins (University of South Carolina, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd New edition
Volume:   v. 10
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.680kg
ISBN:  

9780415965484

ISBN 10:   0415965489
Pages:   480
Publication Date:   23 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Replaced By:   9781138484481
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

1 The First Amendment 2 The Development of Commercial Speech Doctrine 3 Public Interest Information as Commercial Speech 4 Defamation, Product Disparagement 5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts 6 Misappropriation and Right of Publicity Invasion Of Privacy 7 Copyright 8 Patents and Trademarks 9 Other Ways to Protect Ideas 10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission 11 Other Federal and State Regulation of Commercial Speech 12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles Appendix 4: Better Business Bureau Code of Advertising Appendix 5: Children's Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus Appendix 6: Direct Marketing Association's Guidelines for Ethical Business Practice Appendix 7: Society of Professional Journalists Appendix 8: Radio Television Digital News Association

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Author Information

Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law. Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master's and juris doctorate degrees are from the University of South Carolina. Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.

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