New Perspectives in Marketing by Word-of-Mouth
Author:   Emerald Group Publishing Limited
Publisher:   Emerald Publishing Limited
ISBN:  

9781785608193


Pages:   200
Publication Date:   21 October 2015
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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New Perspectives in Marketing by Word-of-Mouth


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Overview

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

Full Product Details

Author:   Emerald Group Publishing Limited
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Dimensions:   Width: 16.50cm , Height: 1.10cm , Length: 24.00cm
Weight:   0.408kg
ISBN:  

9781785608193


ISBN 10:   1785608193
Pages:   200
Publication Date:   21 October 2015
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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