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Dieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die... Read More >>
Marketing is one of the primary aspects of business management. It is intended to create a new customer base as... Read More >>
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Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading... Read More >>
Readers will learn how business owners and marketers are earning free media coverage from a former TV reporter and... Read More >>
Social Media Marketing Kit: Unleashing Digital Success In this comprehensive guide, dive into the dynamic realm... Read More >>
This open access book provides an analytical and critical outlook, by leading scholars, of the impact of various... Read More >>
"The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His... Read More >>
This book presents new global research on transmedia storytelling as a form of brand communication. The final section... Read More >>
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance... Read More >>
Die Mischung aus Theorie und Forschung bietet praktische Strategien und Werkzeuge, die Verhandlungsführer benötigen,... Read More >>
The body matter of the book is divided into seven chapters: Identify Your Target Market Develop a Unique Value... Read More >>
Das Buch bietet professionellen Schreiberinnen und Schreibern praxisnahe Anregungen, eigene wie fremde Texte zu... Read More >>
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral... Read More >>
This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces... Read More >>
This book examines the central role media and communication play in the activities of Non-Governmental Organizations... Read More >>
Découvrez les clés pour réussir dans le monde professionnel grâce à notre guide incontournable sur le réseautage... Read More >>
Au cours de ma carrière, j'ai eu la chance de travailler sous la direction d'un large éventail de patrons. J'ai... Read More >>
In the ever-evolving landscape of business, relationships remain the cornerstone of lasting success. This guide... Read More >>
This book explores wider world of corporate strategies and their limitations. The future of world economy and... Read More >>
