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OverviewFull Product DetailsAuthor: Joep P. CornelissenPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Edition: 7th Revised edition Weight: 0.760kg ISBN: 9781529600032ISBN 10: 1529600030 Pages: 360 Publication Date: 27 October 2023 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community RelationsReviewsAuthor InformationJoep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012). Tab Content 6Author Website:Countries AvailableAll regions |
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