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3638 books were found.
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically... Read More >>
"Description: The art of enterprise: gaining knowledge of contemporary techniques for achievement"" is a concise... Read More >>
Dieses Buch beschreibt, wie Kommunikationsabteilungen ihre Prozesse digitalisieren koennen, um auch in Zukunft erfolgreich... Read More >>
Gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge... Read More >>
Por meio de um estudo normativo, jurisprudencial e doutrinário... Read More >>
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in... Read More >>
An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental... Read More >>
This book focuses on the influence of philanthropic foundations in global development, and on how the global south... Read More >>
As media continues to evolve, social media has become even more integral to public relations activities, presenting... Read More >>
Presents research on new approaches in the political economy of communication in the process of globalization. The... Read More >>
À propos de l'auteur Robert Olicard, écrivain chevronné et conférencier avec plus de 20 ans d'expérience dans l'art... Read More >>
"Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert... Read More >>
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the... Read More >>
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The only PR book you'll ever need. For decades, high-profile corporate and law firm leaders have called on Gina... Read More >>
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested... Read More >>
"This book examines how public relations might re-imagine itself as an instrument of ""sustainable citizenship""... Read More >>
This is the first collection of readings on computer-mediated communication focusing exclusively on interpersonal... Read More >>
In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical... Read More >>
The latest book from Hype Snagger is full of helpful advice for gaining exposure through the media, such as how... Read More >>
