Public relations books

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability'...  Read More >>

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live...  Read More >>

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live...  Read More >>

The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications...  Read More >>

In 21 Interviews kommen Expert:innen global agierender Konzerne wie Coca-Cola, Henkel, Porsche und SAP mit ihren...  Read More >>

"Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change...  Read More >>

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live...  Read More >>

This book on business management combines theoretical knowledge with practical examples Agility and internal communication...  Read More >>

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This book makes mass communication research projects more accessible to the new student researcher through a balance...  Read More >>

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set...  Read More >>

Stories That F*cking Matter will teach you how to craft and pitch engaging stories that will cut through the noise...  Read More >>

"Krisen in der Lebensmittelindustrie scheinen im allgemeinen deutlich häufiger vorzukommen als in anderen Branchen....  Read More >>

Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I...  Read More >>

Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I...  Read More >>

"This book presents instructions for designing and carrying out public relations and marketing programs, as well...  Read More >>

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying...  Read More >>

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying...  Read More >>

For leaders and companies, business success depends on the ability to build trust. Trusted brands succeed and sustain....  Read More >>

For leaders and companies, business success depends on the ability to build trust. Trusted brands succeed and sustain....  Read More >>

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their...  Read More >>

Die in diesem Buch vorgestellte Vorgehensweise deckt in zehn Schritten alle entscheidenden analytischen, strategischen...  Read More >>

How does public relations work? What is important for press releases and press conferences? How can we attract attention...  Read More >>