Public relations books

3655 books were found.

Digital Public Relations and Marketing Communication Trends in Africa

Digital Public Relations and Marketing Communication...

Author: Anne W. Njathi ,  Brandi Watkins
ISBN: 9781032689616
Format: Hardback
$273.00

 Read More >>

Effective Media Relations

Effective Media Relations

Author: C.V. Narasimha Reddi
ISBN: 9789389347951
Format: Paperback
$45.10

Written in a ‘teach yourself’ style with clear illustrations, this book gives a thorough understanding of the various...  Read More >>

Communication in Uncertain Times: How Organizations Deal with Issues, Risks and Crises

Communication in Uncertain Times: How Organizations...

Author: Sabine Einwiller (University of Vienna, Austria) ,  Jens Seiffert-Brockmann (Vienna University of Economics and Business, Austria)
ISBN: 9781835495933
Format: Hardback
$184.99

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit,...  Read More >>

Corporate Social Responsibility Approaches to Ethical AI in Business

Corporate Social Responsibility Approaches to Ethical...

Author: Erum Shaikh
ISBN: 9798369334782
Format: Hardback
$550.00

A comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the...  Read More >>

Corporate Governance and CSR Strategies for Sustainability

Corporate Governance and CSR Strategies for Sustainability...

Author: Maja Pucelj ,  Rado Bohinc
ISBN: 9798369358634
Format: Hardback
$490.60

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world...  Read More >>

Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic

Strategic Communication in a Global Crisis: National...

Author: Ralph Tench (Leeds Beckett University, UK.) ,  Juan Meng (University of Georgia, USA.)
ISBN: 9781032026961
Format: Paperback
$83.99

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication...  Read More >>

The Routledge Companion to Public Relations

The Routledge Companion to Public Relations

Author: Donnalyn Pompper (University of Oregon, USA) ,  Katie R. Place (Quinnipiac University, USA)
ISBN: 9780367675387
Format: Paperback
$92.99

Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from...  Read More >>

Social Media for Progressive Public Relations

Social Media for Progressive Public Relations

Author: Outi Niininen (Jyväskylä University School of Business and Economics, Mattilanniemi, Finland)
ISBN: 9781032012346
Format: Paperback
$83.99

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and...  Read More >>

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Towards a New Understanding of Masculine Habitus and...

Author: Martina Topić (Leeds Beckett University, UK.)
ISBN: 9780367752415
Format: Paperback
$83.99

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and...  Read More >>

Risk Management Maturity: A Multidimensional Model

Risk Management Maturity: A Multidimensional Model

Author: Sylwia Bąk (Jagiellonian University, Poland) ,  Piotr Jedynak (Jagiellonian University, Poland)
ISBN: 9781032362380
Format: Paperback
$41.99

This book suggests a robust risk management maturity model and illustrates the application in crisis situations....  Read More >>

Recruiting einer neuen Generation von Hochschulabsolventen: Wie Unternehmen mit der Gen Z kommunizieren müssen

Recruiting einer neuen Generation von Hochschulabsolventen:...

Author: Christoph Kochhan ,  Laura Cichecki
ISBN: 9783658441296
Format: Paperback
$131.97

Dieses Buch geht der Frage nach, wie Unternehmen Hochschulabsolventen aus der Generation Z gezielt ansprechen können,...  Read More >>

Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills

Mastering Corporate Communication: A Modern Guidebook...

Author: Anne Katrine Lund ,  Mette Refshauge
ISBN: 9783031502316
Format: Hardback
$168.16

"""Mastering Corporate Communication"" is a comprehensive guide designed to assist communication professionals in...  Read More >>

Organizational Reputation Management: A Strategic Public Relations Perspective

Organizational Reputation Management: A Strategic Public...

Author: Alexander V. Laskin (Quinnipiac University, CT)
ISBN: 9781394180332
Format: Paperback
$82.95

ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key...  Read More >>

Huddle Up: Built on Community

Huddle Up: Built on Community

Author: Lucy Schweizer Cook
ISBN: 9781959608905
Format: Paperback
$52.77

"People have sought community since the dawn of mankind. In her groundbreaking new book Huddle Up: Built on Community,...  Read More >>

Proximity Marketing: Converging Community,  Consciousness, and Consumption

Proximity Marketing: Converging Community, Consciousness,...

Author: Rajagopal
ISBN: 9781637425770
Format: Paperback
$59.40

 Read More >>

Managing Communications in a Crisis

Managing Communications in a Crisis

Author: Peter Ruff ,  Khalid Aziz
ISBN: 9781032837543
Format: Paperback
$75.99

A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations)...  Read More >>

How to Measure and Manage Your Corporate Reputation

How to Measure and Manage Your Corporate Reputation...

Author: Terry Hannington
ISBN: 9781032837628
Format: Paperback
$75.99

The issue of brand has overshadowed that of reputation. It has...  Read More >>

B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices.

B2B PR That Gets Results: A Guide to Simple and Targeted...

Author: Michelle Garrett
ISBN: 9781662922565
Format: Paperback
$39.57

Are you sick of hearing that promoting a brand means breaking...  Read More >>

Latest Reading Guide

wl

Shopping Cart
Your cart is empty
Shopping cart
Mailing List