Behavioural economics books

The traditional workhorses of conventional economics (prices, income) can only provide partial explanations and...  Read More >>

"Ever ponder why some sales make people crazy? By Victor Austine Some sales events become sensations in the cutthroat...  Read More >>

"In a world driven by consumer choices and the ever-evolving marketplace, ""Understanding the Minds of Buyers""...  Read More >>

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The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent...  Read More >>

This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare...  Read More >>

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This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare...  Read More >>

The purpose of this qualitative descriptive study was to explore how consumers in a social media group in North...  Read More >>

Nowadays, we are experiencing new economic development period. Many countries societies will have significant change,...  Read More >>

Nowadays, we are experiencing new economic development period. Many countries societies will have significant change,...  Read More >>

Ever felt that your inner critic holds more power than your inner champion? Do self-doubt and insecurity often overshadow...  Read More >>

This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson...  Read More >>

Ideal for undergraduates, this introductory textbook comprehensively examines the often fraught and contentious...  Read More >>

Introduction This book consists three sections: This three parts concern my three different psychological and technological...  Read More >>

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers...  Read More >>

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers...  Read More >>

Ideal for undergraduates, this introductory textbook comprehensively examines the often fraught and contentious...  Read More >>

Introduction This book consists three sections: This three parts concern my three different psychological and technological...  Read More >>

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the concept of circular economy has gained significant traction as a sustainable alternative to the traditional...  Read More >>

Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in...  Read More >>

Secrets structure our social lives. They allow us to shape our identity, to protect our innermost selves, and to...  Read More >>

The result of half a century of research and experimentation in economics and management, this Treatise is intended...  Read More >>

This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets...  Read More >>