Overview

Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, which include household name brands and technical trailblazers, have changed industries and raised the bar for quality. The article's conclusion highlights the brand that stands out as the most successful brand overall, and you'll be SHOCKED! Enjoy the journey!

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Patrick Mukosha is a Management Consultant originally from Kitwe, Copperbelt Province of Zambia. He has a Doctorate in Management (Strategic Management) and Masters (Strategic Planning) from Atlantic International University, USA. He also holds a bachelor's in Information Technology from University of East Anglia, Norwich, UK, and a Diploma in Business Management from Canterbury College of Technology, Canterbury, UK. Member of the Institute for Leadership Development, York University, USA (2001-08), He was elected Vice President-Midlands of Computer Society of Zambia (2004), Executive Director for VISION-2011 - a consortium of NGOs (2009 - 2011, Founder of Strategic Management Community of Zambia (2017), Vice Chairperson Mungule Ward Development Committee (2021-2026). He has worked for more than 15 years for International IT and Telecommunication companies in senior management portfolios. After finishing his PhD in 2017, he embarked on career as a Management Consultant. He has worked on several Strategic Planning projects and conducts coaching and mentorship in Entrepreneurship, Business Management, Strategic Management and ICT. He's an aggressive serial entrepreneur and founder of PatWest Technologies.

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