Behavioural economics books

We're told you can lead a horse to water, but you can't make it drink.But what if this is not true? Having spent...  Read More >>

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and...  Read More >>

 Read More >>

Models of Risk Preferences collects studies that critically review alternatives to Expected Utility Theory from...  Read More >>

"""Exploring the World of Online Reviews"" delves into the fascinating realm of digital critique, shedding light...  Read More >>

"यह किताब मेरी मदद क्यों करेगी? आइए इसका सामना करें! सही समय पर सटीक शब्दों का चयन ही मानवीय बातचीत की सफलता...  Read More >>

Gain insights into how consumers see your brand and discover how...  Read More >>

Understand the importance of brand recognition and brand recall...  Read More >>

A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain...  Read More >>

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers...  Read More >>

Hoarding has largely been approached from a psychological and universal perspective, and decluttering from an aesthetic...  Read More >>

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century....  Read More >>

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century....  Read More >>

A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain...  Read More >>

Why do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some...  Read More >>

Why do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some...  Read More >>

"Changes Out of the Saora in Social StructuresIntroduction: Explore the fascinating world of societal evolution...  Read More >>

 Read More >>

 Read More >>

"Cracking the Code of Consumer Desire Open the ability to change easygoing interest into intense craving with A...  Read More >>

The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to...  Read More >>

 Read More >>

The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to...  Read More >>

"In ""Navigating the World of Offline and Online Shopping"", we embark on a comprehensive journey through the ever-evolving...  Read More >>

This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and...  Read More >>