Behavioural economics books

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is...  Read More >>

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Since 1982, Research Alert Newsletter has been the definitive biweekly source for research on consumer spending,...  Read More >>

"""Neuromarketing: The Comprehensive Guide"" is an essential resource for marketers, business professionals, and...  Read More >>

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Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the 'Replacement...  Read More >>

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the 'Replacement...  Read More >>

This Element offers a brief introduction to the topic, describes how psychophysics insights are already present...  Read More >>

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation...  Read More >>

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities...  Read More >>

Two big name thinkers tackle a great question: why are we so often oblivious to things around us, from pollution...  Read More >>

"""Achtsamkeit f�r Mitarbeiter"" ist ein wegweisendes Buch, das sich auf die Integration von Achtsamkeitspraktiken...  Read More >>

This book offers a unique, critical exploration of concepts and practices of social sustainability through both...  Read More >>

Experts in psychology and strategic leadership reveal how to build teams that really work. 'A remarkable and important...  Read More >>

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such...  Read More >>

"Unlock the Hidden Psychology of Consumer Desire and Master the Art of Neuro-Persuasion Are you ready to crack...  Read More >>

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such...  Read More >>

The Hospitality Mentality enhances the guest experience and creates raving fans—and return guests!  Read More >>

Die Qualitat von Waren und Dienstleistungen nimmt mehr und mehr ab. In der Wegwerfgesellschaft sind Werte und Nachhaltigkeit...  Read More >>

Consumer advertising appeals in television commercials are strategic techniques employed by advertisers to capture...  Read More >>

How to use logic to solve everyday problems and think your way to a better life, by one of the world's leading economists....  Read More >>

This book is an excellent resource for anyone looking to supplement their retirement income. It provides practical...  Read More >>

How to use logic to solve everyday problems and think your way to a better life, by one of the world's leading economists....  Read More >>

We all have constantly occurring thoughts, and most of these thoughts go unfinished. Just as we are what we eat,...  Read More >>