Behavioural economics books

2209 books were found.

Dumb Money: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as the Antisocial Network)

Dumb Money: The Gamestop Short Squeeze and the Ragtag...

Author: Ben Mezrich
ISBN: 9781538759103
Format: Paperback
$52.77

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Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy

Marketing for Product-Led Growth: Become a Company Leader...

Author: Steve LaChance
ISBN: 9781544543109
Format: Hardback
$118.77

The PLG strategy with a marketing focus. Bridge the efforts of marketing, sales, product, customer success, and...  Read More >>

Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

Solving Product: Reveal Gaps, Ignite Growth, and Accelerate...

Author: �tienne Garbugli
ISBN: 9781778074066
Format: Paperback
$79.17

Solving Product offers a simple, unique, and powerful business compass. It was designed to help product teams and...  Read More >>

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Responsible Consumption and Sustainability: Case Studies...

Author: Enrique Carlos Bianchi ,  Jose Luis Vazquez Burguete
ISBN: 9783031307416
Format: Hardback
$168.16

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental...  Read More >>

Customer Transformation: A 7-stage strategy for customer alignment and business value

Customer Transformation: A 7-stage strategy for customer...

Author: Chris Hood
ISBN: 9798988538400
Format: Hardback
$65.97

Customer Transformation explores the dynamic intersection of empathy, innovation, and digital acceleration that...  Read More >>

The Psychology of Persuasion: Influence Others with Ease

The Psychology of Persuasion: Influence Others with...

Author: Penelope Parsons
ISBN: 9798854920193
Format: Paperback
$39.57

"""The Psychology of Persuasion: Influence Others with Ease"" - Ever wondered why some individuals have an uncanny...  Read More >>

Decisions, Preferences, and Heuristics: An Introduction to Economic Psychology and Behavioral Economics

Decisions, Preferences, and Heuristics: An Introduction...

Author: Pere Mir-Artigues
ISBN: 9781035315260
Format: Hardback
$258.75

This enlightening book comprehensively maps the current state of economic psychology and behavioural economics....  Read More >>

Eco Marketing: Estratégias para um Futuro Sustentável

Eco Marketing: Estratégias para um Futuro Sustentável...

Author: Irawo Books
ISBN: 9798850923563
Format: Paperback
$39.60

Nesta obra, exploraremos o mundo do eco marketing e como ele pode ajudar a criar um futuro mais sustentável. Com...  Read More >>

Regional Well-Being Across Kazakhstan: Harnessing Survey Data for Inclusive Development

Regional Well-Being Across Kazakhstan: Harnessing Survey...

Author: Asian Development Bank
ISBN: 9789292701932
Format: Paperback
$76.56

Examines well-being across Kazakhstan's regions. The publication suggests how a deeper understanding of regional...  Read More >>

An Insight into Consumer Behavior for the Successful Market Oriented Investors

An Insight into Consumer Behavior for the Successful...

Author: Edebali Nurudeen
ISBN: 9798854411011
Format: Paperback
$34.29

This book is about marketing which is an essential business discipline. Its contribution to the success of an organization...  Read More >>

Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries

Impact of Disruptive Technologies on the Socio-Economic...

Author: Fredrick Japhet Mtenzi ,  George S. Oreku
ISBN: 9781668468739
Format: Hardback
$360.80

Provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in...  Read More >>

Ethics in Finance: Case Studies from a Woman’s Life on Wall Street

Ethics in Finance: Case Studies from a Woman’s Life...

Author: Kara Tan Bhala
ISBN: 9783031344008
Format: Paperback
$64.66

Through these case studies, readers also will get an understanding of major financial transactions and activities...  Read More >>

Shifts in Customer Satisfaction Towards Banks

Shifts in Customer Satisfaction Towards Banks

Author: Suresh Kumar Yadav
ISBN: 9781805297406
Format: Paperback
$108.24

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Green Packaging Impact on Consumer Behavior Tri-City Study

Green Packaging Impact on Consumer Behavior Tri-City...

Author: Mamta Goyal
ISBN: 9781805297635
Format: Paperback
$84.48

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Nella Mente del Trader: Impara a Pensare Come un Vero Trader e a Gestire il Denaro in Modo Redditizio per Generare Ricchezza e Vivere nell'Abbondanza

Nella Mente del Trader: Impara a Pensare Come un Vero...

Author: Filippo Tortora
ISBN: 9781916666771
Format: Hardback
$79.07

Vi siete mai chiesti cosa distingue i trader di successo? Come fanno a prendere costantemente decisioni redditizie...  Read More >>

Online Ads Drive Consumer Choices

Online Ads Drive Consumer Choices

Author: Meena Zenith N
ISBN: 9781805292937
Format: Paperback
$100.32

Online ads play a significant role in influencing and driving consumer choices in the digital era. With the widespread...  Read More >>

Developing Social and Spiritual Intelligence

Developing Social and Spiritual Intelligence

Author: Kunjbihari G Makwana
ISBN: 9781805292845
Format: Paperback
$118.80

Developing social and spiritual intelligence is a vital aspect of personal growth and well-being for college students....  Read More >>

The Center of Experience, Second Edition: A blueprint for creating the experience-led enterprise

The Center of Experience, Second Edition: A blueprint...

Author: Diane Magers ,  Greg Kihlstrom
ISBN: 9798851204166
Format: Paperback
$42.21

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers...  Read More >>

Learning Leisure And Service Consumer Behavior

Learning Leisure And Service Consumer Behavior

Author: John Lok
ISBN: 9789357339056
Format: Paperback
$79.20

This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client...  Read More >>

Psychology's WEIRD Problems

Psychology's WEIRD Problems

Author: Guilherme Sanches de Oliveira (Technische Universität Berlin) ,  Edward Baggs (University of Southern Denmark)
ISBN: 9781009303514
Format: Paperback
$43.99

This Element presents that psychological science as currently constituted is a fundamentally WEIRD enterprise. It...  Read More >>

Economy Environment How Influences

Economy Environment How Influences

Author: John Lok
ISBN: 9789357902106
Format: Paperback
$68.64

Introduction Why may human behavior influence economic growth or bring recession? Human unethical behavior may bring...  Read More >>

From Fear to Mindful: How to Courageously Transform Your Sales into Lifelong Relationships

From Fear to Mindful: How to Courageously Transform...

Author: Sam King
ISBN: 9798398970197
Format: Paperback
$39.57

"Sam King has forever been the ""glue"" that has held sales teams together while never holding a managerial position....  Read More >>

Advanced Introduction to Behavioral Finance

Advanced Introduction to Behavioral Finance

Author: H. K. Baker ,  John R. Nofsinger
ISBN: 9781802206982
Format: Hardback
$219.94

Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction...  Read More >>

Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition

Designing for Behavior Change: Applying Psychology and...

Author: Stephen Wendel ,  Danny Hughes
ISBN: 9798212880602
Format: Audio
$110.85

Designers and managers hope their products become essential for users--integrated into their lives like Instagram,...  Read More >>

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