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The PLG strategy with a marketing focus. Bridge the efforts of marketing, sales, product, customer success, and... Read More >>
Solving Product offers a simple, unique, and powerful business compass. It was designed to help product teams and... Read More >>
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental... Read More >>
Customer Transformation explores the dynamic intersection of empathy, innovation, and digital acceleration that... Read More >>
"""The Psychology of Persuasion: Influence Others with Ease"" - Ever wondered why some individuals have an uncanny... Read More >>
This enlightening book comprehensively maps the current state of economic psychology and behavioural economics.... Read More >>
Nesta obra, exploraremos o mundo do eco marketing e como ele pode ajudar a criar um futuro mais sustentável. Com... Read More >>
Examines well-being across Kazakhstan's regions. The publication suggests how a deeper understanding of regional... Read More >>
This book is about marketing which is an essential business discipline. Its contribution to the success of an organization... Read More >>
Provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in... Read More >>
Through these case studies, readers also will get an understanding of major financial transactions and activities... Read More >>
Vi siete mai chiesti cosa distingue i trader di successo? Come fanno a prendere costantemente decisioni redditizie... Read More >>
Online ads play a significant role in influencing and driving consumer choices in the digital era. With the widespread... Read More >>
Developing social and spiritual intelligence is a vital aspect of personal growth and well-being for college students.... Read More >>
We find ourselves at an inflection point in the relationship between brands and their audiences, where customers... Read More >>
This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client... Read More >>
This Element presents that psychological science as currently constituted is a fundamentally WEIRD enterprise. It... Read More >>
Introduction Why may human behavior influence economic growth or bring recession? Human unethical behavior may bring... Read More >>
"Sam King has forever been the ""glue"" that has held sales teams together while never holding a managerial position.... Read More >>
Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction... Read More >>
Designers and managers hope their products become essential for users--integrated into their lives like Instagram,... Read More >>