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Recently, e-business applications have evolved beyond business transactions and services to include customer relationship... Read More >>
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking... Read More >>
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Combining current theory and original fieldwork, Queer Visibilities explores the gap between liberal South African... Read More >>
A brilliant investigation into the true cost of our bargain economy -- and the end of consumerism as we know it... Read More >>
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the... Read More >>
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions... Read More >>
"""When Markets Collide"" is a timely alert to the fundamental changes taking place in today s global economic and... Read More >>
Orients people working for businesses of all sizes to a new kind of marketing and explains why it's so relevant... Read More >>
Presents a wide range of real life case studies in e-services in fields such as e-libraries, e-medicine, and e-insurance.... Read More >>
Introduction<br>-... Read More >>
The definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics Read More >>
The internationalization and consolidation of retailing is turning the traditional retail industry on its head.... Read More >>
The computing power and Internet connectivity of handheld devices has increased exponentially, creating a vast realm... Read More >>
Addresses the gap in business Web strategy through a collection of concentrated managerial issues. Read More >>
Offers research on various global issues of the Internet as a central organizing platform for integrating marketing... Read More >>